If yes, maybe it's a chance for EthereumClassic(ETC) now? because ETH raise so fast, people-who miss the ETH train will see some hope in this coin with "Ethereum" inside the name??? Now price on coinmarketcap is $18.5
Name does help.
For example, i would rather own "monero" than "bitmonero" or "omni" instead of "mastercoin". However, i don't think that reusing bitcoin's name really makes a coin any more special. Naming would probably account for around 10% of the coin, with the rest being development and community.
These coins you've mentioned are all forks of bitcoin/ethereum. Thees have value mainly because of the people behind these projects.
I also observe that their are many redicoulous ICO's and even tokens. But sometimes their are bad names but ends up being successful whilst those that has good name ends up in nothing.