I have a couple of friends that like to place sport bets just by watching odds!
most of times they don't know absolutely nothing about a team or a specific league but they continue to play in this manner.
I totally believe that because of convenience, not many people want to sit down and do homework to figure out the odds or weigh up every factor properly vs the near maths for various odds offered on varying outcomes, scores etc. Often the best bet I find is not the outright winner but a side bet that the crowd are passing over and is far better value in its likelyhood to pay off then just voting your favorite team to win it.
I can easily say any firm that wants to be successful in this space or even across the whole range of crypto sites needs to make itself as simple and convenient as possible, if people can get a 1 shot click bet to go ahead with their favourite sports then they'll more likely go with it. Its totally understandable because most people are distracted and occupied by more immediate concerns in real life and the up coming game is some time away so does not receive much attention and neither do their bets so people are often wrong for being rushed in their considerations of the game its pretty clear.
And that's what the house wanted to have especially with live bets, thinking that because odds seems to lower means that the chance to win is high.
Not knowing that there are chances that the team or players will bounce back in the last few minutes of the game, it's best to have more knowledge than doing the same thing, it mostly trap you up and lead your bet to lose.
I got that point, those gamblers who are busy taking care of other things in life are much looking to this kind of setup, simply clicking what they've think have higher chances of winning and not to take time to research and know the game more deeper.