do you mean the name of the project and coin? if yes, then in my opinion name is not important, but at least the name must match the project and the name must be easy to remember, so that it will make investors more interested to investing in the project, although indeed the most important thing is the idea of the project and not the name, but at least if the name of the project is good and easy to remember, then it will make investors more interested to knowing about the project.