It's good they integrated bitcoin payment but... but it can't help them boost selling of their junk, apologize if anyone likes it but to my mind it's prices are huge compared to what you get to eat + that 5% sale is nonsense, at least where I live, very often they have 50% off on highest size pizza.
As I see btc payment comes from their partner, so will this continue for long? How soon will this news spread to their international stores?
what is more then likely is the middleman(fold) has reserves and bought alot of dominos giftcards at discount. and its fold that accepts LN and then pays dominos using giftcard. meaning fold uses the "50% off highest size" and has a further 5-10% off due to giftcard deals so is only really paying 40% of the price and then charging 95% to customers.
real funny thing is. due to the delivery time and cooking delay. there is no actual need for "instant payment"
the real niche LN would see is gambling sites and arbitraging between exchanges. .. you know, services where you find people using every day and needing to move funds in seconds... not a once a week treat that takes 30-60mins delivery
but hey, overhyping and playing around with how involved companies are. and faking big names involvement seem to be the foolish game of gimmickery that gets played out. which doesnt wash with many people and actually makes smart people less inclined to get involved
if only people stuck with the real events and not overhype/twist how involved a company is, including being upfront about flaws. then more people would see the benefits and atleast know the risks/issues to be well informed.
The way LN will shine the most is going to be on retail, person to person commerce. If you buy something, who cares if it takes a day to process the transaction or whatever, since it takes a day minimum to arrive for the package as best case scenario.
https://www.youtube.com/watch?v=2Fb6Xww2P7cI like to think that in 2030 we will have LN on many retail places and vending machines with this drink:
And the interface will be insanely easy to use. The average joe doesn't care about anything that isn't press->send->receive good or service anyway. Anyone that cares about holding Bitcoin will figure things themselves.