Same here I just exchange btc to fiat so that I could buy any thing that I want. If the stores are already accepting Bitcoin as a payment here in my country the it would be great because there's no hassle of exchanging anymore. I think it would take time since Bitcoin here isn't popular compare to other places.
To me it's the other way around.
I exchange fiat to bitcoin to buy me some stuff online.
I would use it in real stores as well, but like a lot of others I have the problem that there are nor store in my area that would accept bitcoins.
It depends on your preference on what do you want to do because countries and their services are not the same. There are some countries accept bitcoin and some are not thats why we have our own ways on how to spend our coins either online or either in real life on physical stores. The main importance is we have bitcoin and we can use it on both sides either online or on physical stores.