Same is the scenario in my country where people have heard about bitcoins but not using it as they feel its risky to invest money it and have a feeling that it will not survive in long run.
The major issue is that they lack knowledge about bitcoins and they get carried away with what they listen from other and that is the reason they are not using it.
Well if they are going to realize and study that bitcoin is real for they are going to spend bitcoins in real life. Just like me, at first I don't believe that bitcoin is being used for different transactions in the web. And from the past months, I am really a spender of bitcoins in real life.
I am buying prepaid load cards and using it for my internet.
Good thing that there is an exchange site here in my country that do accept bitcoins for any service that they are offering. And for sure there are more services to come and I want them to offer some products they can offer in physical goods so that whenever they are going to offer it. More people are going to know about bitcoin.