Out of sight can be out of mind, and if a casino makes marketing a one time thing to introduce themselves to the community, even if they are reputable they can be forgotten later by community members for recommendations if they are later unable to sustain and keep their marketing here continuous.
It's recommended that the marketing be continuous, but we always read after the casinos paused their campaign that they are reviewing the results and will resume. Sometimes, the campaign resumes right away; sometimes, it takes time for it to resume, and some casinos don't resume at all.
I believe those who resume have good results and want to sustain their branding; marketing is the life of any platform; even if the name is in the community's consciousness, they must keep it on in a highly competitive industry.