It totally depends on wich kind of business you wuant to start
You can very comfortably start number of small projects by giving away your bitcoins. I think it is not a big deal actually but you need to plan and think well before making any kind of decision. I’ll prefer to keep bitcoins and start trading of bitcoin instead of starting number of small projects. This will just add more trouble for me and it will require more hard work.
If you want to start small project in bitcoin, you just need to consider everything especially those people you've been encountered everyday together with their environment. In my opinion I think you just need to consider these following:
1. Capital or sponsors that provides all your needed in project you want to establish.
2. Advertisers, you just need this because you just need to promote your project.
3. Vision and Mission of the project
4. Originality or Trademark of the project that you want to make
5. Competition, make sure that you have a knowledge regarding your competitors and so on.
Those are only example that you just need to consider before start small project.