Many deals and announcements will be made on Monday once Homestead is released, there are talks about new exchanges accepting ETH once is out of beta.
Psychologically I don't think people will be settled until they see around 15USD to start to believe. Though other coins have been here before, e.g. DRK.
I don't know, I think $10 for me is a huge barrier, even $5 for certain coins is quite an achievement. I think we are a deal or an announcement away from a huge spike that could potentially be a paradigm shift in the cryptoworld. BTC fanboys are still undermining ETH potential, if this trend continues I don't know what could happen. Nothing last forever.
BTC can still survive as a storage of wealth in my opinion, but it's very clear for me that Hearn's words were deeply prophetic and full of truth. It failed, it had its time but it never got adopted massively. But if Bitcoin wanted to be some sort of payment system, it failed miserably and that's a fact.
We've seen 10 on an alt before and much higher even. Albeit rarely with this much corporate buzz. I'm bullish, but a proper rally is in order to settle people long-term. You can see the uncertainty in weaker hands with the current mini-swing.