Thanks for posting that link. Yet what's insane?
i got it from here.
Step 2 : You loose $9 mil because BTC price collapses and you don't understand that programmers and rent are paid in real USD or BTC equivalent. So you just keep all the funds in BTC. - http://www.coindesk.com/ethereum-bitcoin-decline-9-million-funding-shortfall/
Step 3 : You run out of cash because you hire an army of programmers, rent offices in 3 countries and spend $12.000 / day. (https://blog.ethereum.org/2016/01/07/2394/)
Step 4 : You shut down the only place where tons of ETH lovers meet because you reach the conclusion that $300 hosting costs to run the forums are too high. (https://forum.ethereum.org/discussion/6321/cross-post-forum-migration-update)
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