I would say late innovators area but that is just a wild guess. I have no idea what percentage of the population is active in bit coin.
Innovators typically get involved in bitcoin for tech reasons. Now we are at the point where people are getting in for utility of bitcoin and its potential returns as an investment.
I know that motives are not what defines an innovator from an early adopter, but it is a decent indicator in the lack of actual adoption stats
Definitely early adopters. This is analogous to pre-IPO companies. The ETF will mark the transition to innovators.