~snip~
During group stage, usually there will be three matches occurring per day. During Qatar 2022, most of the matches were held during the evening, because of weather conditions. However in the next edition, FIFA may spread out the matches, and at least some of the matches may be held during morning. And this will enable fans in Asia-Pacific to watch them live once they are back from their study/work. BTW, US-Canada comprise of several time zones and there is a 3 hour difference between Eastern time and Pacific time within the US (fortunately they haven't scheduled any matches in Alaska and Hawaii).
Given that the world cup is extremely popular all around the world, there will always be issues with time zones.
European Times vs Asian Times, or American Times vs Australian Times, etc.
There's always going to be a match at 4am for someone in the world
People think about it for one direction and not think about it for the other direction. What happens when Americans or Canadians or Mexicans wanted to watch the games? Not like these three nations combined make a little amount, we are talking about hundreds of millions of people, and when it was at Qatar, you think they all watched at prime time? Of course not, they watched it at horrible times, either very early in the morning or even at night after midnight as well.
This means that when you make it on the east, it is good for east but bad for west, when you make it further west, then it is bad for east. You have to just realize that one way or another, you are going to make some parts of the world not watch it at ideal time zone, that's just the reality. But they may make it at proper hours to get it at least to a decent time.