Chelsea don't have a sporting director, the main reason they don't have quality players in the team. Imagine signing a barren attacker, Pierre Aubameyang. The gabonese will find it difficult to score because in Chelsea, you are the one that will work for your goal unlike Barcelona, where he was been spoonfeed with assists and scoring goals in games. The players over there makes it easier for him to score while in Chelsea, their own pattern is entirely different. Chelsea working on to sign Christoph Freund as there new Sporting Director. He's one of the good director I've seen in football and he have pull out so many contracts and he's behind top deals like Keita, Mané, Upamecano and Haaland. Hoping for him to come to over to Chelsea and do the wonders for Todd Boehly.
Todd Boehly's promise to Graham Potter to bring in the sporting director seems to be coming true soon. Christoph Freund, who is the top candidate
to become Chelsea's sporting director, has reportedly given verbal approval. Whereas initially Freund repeatedly denied that his communication with
Chelsea was not related to the Sporting Director's offer. But eventually Christoph Freund admitted he was interested in becoming Chelsea's sporting director.
An official announcement will probably be made early next week at the latest.
Even though Freund still has a long contract at Salzburg, it turns out that Salzburg is willing to let Freund go to Chelsea. After all, the recruitment of
Christoph Freund was not one-sided, at least Graham Potter was also consulted and it turned out that Potter approved of Freund's recruitment as
sporting director. Because Graham Potter needs a sporting director to help with the transfer process. Moreover, as you said, Freund's experience was
quite successful in doing top deals for several star players, therefore Freund is expected to help Chelsea get good players.