I think that freebitco choose the best time for FUN token, they started FUN when the BTC started to rise. When bitcoin rises, altcoins rise too, so, this was a great match from them but FUN didn't rise, it was usually in the range of 0.025-0.055, on average it was roughly 0.04.
I think it's the best time again for freebitco to run an aggressive marketing campaign and finally skyrocket this coin. Freebitco is one of the oldest project in crypto industry, this website has a lot of potential and their traffic proves that they are still keeping high positions but I think they need rebranding, it will be the key for their future success. New logo, new and improved UI, new casino features, etc... I think it's time for this changes!
If their roadmap is accurate then they will be launching a new casino within the next few weeks. I don't know if they will have a lot of users until they solve the fee issue but it seems like a significant enough event that it would positively impact the price of FUN. There's also the token burning program which will be announced very soon.