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I think what really made this site even more famous was when they introduced the golden ticket lottery as it caught a lot of people's attention as there is 200k in BTC up for grabs or a lambo. Now who doesn't want to try their luck and win 200k in BTC or a lambo, I bet almost everyone that uses the site would which is what made this site grow even bigger and also for their betting on sports but I think the golden ticket was the game changer here.
I think freebitco.in was already the most famous faucet even before introducing these golden ticket lotteries. They just keep adding new features (golden tickets, betting, ...). I wonder if their growth was accelerated due to this. But maybe TheQuin can help us out with some stats on this ?
Just bought 1 ticket, you never know .