Every project is basically a start up company, they need to have an idea, the team to develop that idea and to find a way to present that idea to investors. Money is needed for everything, for the equipment, marketing, salaries, offices, all sort of workers, if there's no money enough project will fail at some point. Professionals or not, team members need to give their best on all fields if they wish to be successful one day.
ICO gives small investors a chance to invest in their idea and with that, there's always a risk and we call it a high risk kind of investing.
If we like big companies which has a better chance of success, then our chance to invest is also low because they already have private investors who are willing to fund them.
That's the reality, we need to gamble on a riskier way just to invest because we are just small investors.
But in the case of bitcoin as long as you are willing to hold your coins for the long term the risk is very low and most likely you will see profits much better than what you could see in other markets .
