I think they are still hoping to get out of this somehow. In theory it is possible to "shake out the weak hands", i.e. coerce people to divest at a loss and end up with a positive cash flow, although I don't believe they will be able to pull that off in the long run. These are ongoing operational costs, and they need to make enough revenue to cover that plus pay off at least some of the investors to generate good will and encourage reinvestment etc. Anyway, just my theory.
How do they get fresh blood/money to perpetuate the "floor"? I'm sure they could offer some new hashlet or staker but that only goes so far.
I think there are many potential scenarios, I'm just not the right person to ask, I'm not a scheming type. What about slowly dumping their millions of XPY and then issuing some other instrument for bagholders to convert the worthless coins to? Maybe issue an occasional pump too, just to maintain the legend of "trolls" dumping.
Think how hashlets suddenly became completely unprofitable and the next best thing was offered as a solution.