So what if I made a 2-chip Compac at $35 and a 15-chip pod at $60? Those are just ballpark prices, especially the pod since I'll have to find a heatsink and fan for it. If it's possible, they'd run off cgminer and have hardware-adjustable voltage just like the Compac. Nothing fancy at all, I know.
My thought is, the pod at $60 makes the stick at $35 look a little expensive. I'm thinking the stick would be a gift-type item or an impulse buy, not really for even a small home farm at that price. With a choice between two sticks or one pod for just $25 more, I suspect the pod would get more attention.
As for the pod, I'd be willing to go as high as $90-100, with performance scaled up to match. I remember when the original Erupter sticks came out, they were ballpark $100 a pop, and they sold like gangbusters. Even in today's depressed economy, I feel that would be a good price. It also puts some distance from the stick price, and gives you enough room to work in both more performance and more features.