This and Abra Global are two beautiful ways of abstracting Bitcoin out of the picture for the benefit of commercial and mass consumer adoption.
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Fine on hand, but on the other it's really annoying when people just say "blockchain technology" because it lets people think that there's a purpose/value to blockchain technology without an independent valuable on-chain asset.
So I suppose we could just start calling the bitcoin blockchain something which cannot rationally apply to anything else. Like: "Secure Blockchain" or something.... eg: "Abra and Align Commerce both utilize the breakthrough Secure Blockchain as rails for cheap and instant global payments."
I like that suggestion.
It seems to me that when most people say they are interested in the "blockchain technology" but not BTC, they are focused on the protocol and ledger aspects of the blockchain and not on the distributed security mechanism of the blockchain. These are two separate things.
It is perfectly possible to have a Google blockchain or a FED blockchain where the 3rd party provides security and maintenance for their own blockchain. These blockchain chains would still have the same protocol, ability for direct transactions, machine to machine micro-payments, etc. They would however lack the distributed security mechanism of bitcoin and rely on trust with the 3rd party. People who say bitcoin's value is the blockchain and not BTC seem to be OK with this scenario.
Bitcoin's blockchain has both "the blockchain protocol" and "the blockchain distributed security mechanism" (which requires the token to have independent value).
We call this "the blockchain" today, but it's really two separate concepts and I think that is what is commonly missed in the general public. If you separate them conceptually, and convince people that the blockchain's distributed security mechanism is valuable and desirable also, then it becomes easier to discuss why the token has to have value. If that person doesn't need a distributed security mechanism and instead trusts the FED, then for them it is just the protocol that has value.
Other applications attempting to use a block chain data structure are merely creating an alternative type of db. One that is arguably less efficient unless centralized at which point it becomes questionable whether the use of a block chain is preferable.
Bitcoin's data base is unique in that the information it transmits is scarce and a liquid market exists for it.
We both agree that the distributed security mechanism has value, we probably also see it because of our politics.
But a centralized blockchain offering the protocol but not the security does have valid purposes to some people. That fact that it is not interesting to me or you does not change that. And there are people working on centralized chains and they will probably be used and be a thing.
Melbustus' point was to separate and highlight the security mechanism as a separate concept by using a separate name. I like that.
I think it will help communicate the "real" bitcoin better and highlight what makes bitcoin, well bitcoin.