More likely that would gonna happen because right now they already started the records and they will gonna catch other records as well. They won't lose anything when they record this stuff rather they really making something new in their books because honestly, people are getting bored reading those new records that are not really necessary to be recorded like for example the fastest man to wear multiple underwear or something like that.
When newspapers and social media have more news, tweets, statuses about records for Bitcoin, we will have more noise globally. At the global extent, we will see more potential Bitcoiners be exposed to Bitcoin news and sooner or later, part of them will actually become Bitcoiners.
It is a magic natural transformation from non-Bitcoiners to real Bitcoiners. After the years (more than 1 decade), and with recent increasing adoption, more applications, more stores, merchants which accept Bitcoin, we will see the progress becomes faster. It was heated up year by year and now it has been blossoming.
This time, it is educational and seems they are a trusted source of news, more people will be recruited to find out about bitcoins and the crypto industry itself.
Education is important and globally we are witnessing many educational efforts to bring Bitcoin to the crowd. From universities, colleges to communities, officially and unofficially educational initiatives are hosted in different geo locations.