Bear market or not, exchanges should be used for exchanging coins, and non-custodial wallets should be used for their safekeeping. It's going to take some time for people to realize that, but hopefully we are getting there.
Bitcoin holders are moving the coins from non-custodial wallets to custodian wallets where they have their private keys, remember this is not your keys, not your wallet.
It's the other way around. People are moving their coins from custodial wallets to non-custodial wallets. Custodial means that someone else is in control of the private keys. Non-custodial means they aren't, but you are.
Despite this bitcoin migration out of custodian wallets to non-custodial wallets, there will still be many people using the custodian wallets. For example, there is a popular direction for those who want to get rich by crypto trading or ordinary users, most often beginners (those who being verified by KYC for the convenience of converting and withdrawing crypto into $ to bank cards).
It would be interesting to see statistics on sales of hardware wallets from other manufacturers for 2022 and compare with the results of the ledger. Does this company dominate the HW device market in terms of HW device shipments?
Ledger has sold more hardware wallets than any other HW manufacturer in the world. Despite their recent problems, I am sure that trend continued even in 2021-2022. Trezor is probably sitting on #2. Ledger puts a lot of emphasis on marketing and their devices are are cheaper than those of their competitors. If you do a google search for the term "hardware wallet", Ledger's website is the first search result. Trezor, for example, is almost at the bottom on the first page.
Their devices may be cheaper, but the quality is very questionable. Housing and display failures are a common occurrence, not to mention that the ledger has repeatedly fallen into incidents with users' personal data. Most of the troubles in
Hardware wallets section are dedicated to the products of this company. All this together should have stopped crypto users from using ledger devices, but as we see from this news, it turns out the other way around and a hardware wallets with mediocre quality leads in sales. I see only one explanation: the influence of advertising and the good work of the marketing department with many other shortcomings of ledger.