Sounds like they are committing to the "middle way" as it were, if they sell too much too soon it becomes quickly worthless. It's like putting a swimming pool in your backyard and trying to sell a "share" to everyone in town, by the time you sold a few hundred and people noticed a queue round the block on hot days, the remaining shares would be worthless. If you based your business model on 2x profit on 50,000 shares, you've lost money. If however you had charged more for the shares, $10 vs a dime and sold a few hundred, you'd get your money and occupancy ratio of the pool might be reasonable enough that the shares actually retain value. It's a poor analogy, but not many actually work for the bitcoin situation.