We send them $100 > they use some of it to fund boards/chips/salary. Let's just say $30 is left.
Let's just say the chips did not turn out to be functional or even working. Jan 1st 2014 comes and they got nothing to show.
People start wanting refunds. Now how are they going to do a full refund only when they have $30 in their pockets?
Do you guys not realize this is how EVERY ASIC development has been so far? Someone has to foot the bill. BFL did it, Avalon did it, ASICMINER did it, Bitfury did it, ... every other company is trying to do it, (except for maybe labcoin and one or two others- which are not accepting pre-orders minus labcoin.)
What would BFL/Avalon/ASICMINER/Bitfury have done if they failed? They would be screwed in the same way, only having pennies to the dollar left over. The key is assembling or partnering with an experienced team that can get it done.
I don't see what the big deal is. They have an experienced team with expertise to make a product, and we have money to fund their project- without it the project may never get off the ground. In making a pre-order, you are investing in the company you made that pre-order with. Whether they rise to the occasion or fail is unknown as it's in the future. It's up to you whether you want to take that risk. If not, then move on, why do you have to congest the thread for people that might actually be interested.