Its not holding you accountable for other men's actions. Its holding you accountable for your actions. The ad literally stated something llke "some men is not enough". It is a call to action for the "good men" to do their part in holding "bad men" accountable for their actions. Make it socially unacceptable to possess any of those behaviors you don't take part in.
For example, your boy tells a story that sounds a bit like date rape. LOSE YOUR SHIT and call him out on it telling him it is not ok. If you don't do that sort of thing, YOU ARE GUILTY BY ASSOCIATION. Don't tolerate any of those things. Not even in jokes. If you are already doing all you can do then fine, the ad isn't about you and you should find it helpful to your cause.
That's exactly my point. The ad assumes that men don't behave as you suggest they should, but that has been far from my experience. It suggests that showing any masculinity is akin to being a misogynist or a bully.
Here is what the ad says. It literally says they believe in men to do well which is the opposite of what many heard from the ad.
"We believe in men
To say the right thing
To act the right way
Some already are
In ways big
and small
but some is not enough
because the boys watching today will be the men of tomorrow"
I don't see how anyone can get mad about that quote. It reminds me of the time starbucks used red cups and people said christianity was under attack.
What if the tables were turned? What if there was an ad suggesting that displaying genuine feminine attributes was akin to being a slut? How would you react to such an ad? In a fully garnished dish of irony the ad portrays white men as villains and black men as the chivalrous heroes, yet the reality of popular culture demonstrates far more misogyny exists in rap music produced by black men. Why are they not held accountable for their messages?
I know living in reality is not your strong suit, so I don't expect you to answer these questions with any coherency.
The truth is the ad panders to a millennial sense of propriety that exist only in a fantasy world. It attempts to pander to a group of pantywaists by ridiculing the only group it's fashionable to ridicule. It's okay to villainies men, and more specifically white, heterosexual men, but any other gender, race, or sexual orientation is off limits to scrutiny.
It is not ok to blame victims. You are talking about criticizing oppressed groups for behavior that is a result of their oppression. In this line of thought it is only ok to blame the group in power, the group that created the oppressive systems in the first place.
The ad had a black man saying "boys will be boys" so your claim is partially false. The ad does not distinguish race or sexual orientation as the source of the problem.
Although the ad is race neutral, its important to note that these trends of toxic masculinity took off well before women, blacks, or LGBTQ were even recognized as people. These tends of toxic masculinity actively oppressed said groups. Said groups take part in the culture now but that is exactly how it works. This is part of internalized oppression and more specifically hierarchal oppression.
The stats you continuously regurgitate are actually evidence of the problem. Toxic masculinity is prevalent in male culture and conditions young boys to adopt reckless behaviors.
You brought the facts for me. Those extra men in prison or homelessness are victims of toxic masculinity. We tell boys they aren't allowed to cry or express their emotions from a young age. This along with natural aggression is a toxic combination that maybe doesn't drive males to kill, but omits creating an environment that would help prevent such.
Oh, I see. The fact that society treats men as disposable 2nd class citizens is all because of toxic masculinity! Oh it all makes so much sense now! It's all because no one taught them they could cry.. aw so simple.
Seriously though, I know crustaceans with more functional brain cells than you. The ad is 100% Marxism, straight out of critical theory. Of course you don't know a God damned thing about the origins of the ideologies you advocate for, so you wouldn't know this. In summary, designate a victim class, designate a perpetrator, victimize perpetrator in the name of equality, create more victims, repeat. Really, I am not sure this ad could get ANY MORE Marxist without the USSR anthem playing while transparent overlays of statues of Lenin are displayed on top of it.
Yes toxic masculinity usually starts off with men treating other men poorly and the other men pass on the oppression. Its not a "designated victim class" when women actually are victims. Imagine the sequence
Boss slaps man
man goes home and slaps wife
wife goes on to slap kid
kid goes on to slap weaker kid.
Everyone ends up believing
A. Violence is how you communicate expectations
B. Violence is how you express disappointment in the people you love
Although everyone plays a role, those in the upper hierarchal positions hold the burden of responsibility for how the culture is formed. This is why checking privilege is so important. The ad is calling on males to use their male privilege to fight against toxic masculinity, even if it is only a small percentage of males who are misbehaving.
TIL marxism is all about selling more razors.