things aren't adding up for me here. More I dive in, more complicated it gets.
The people falling for the Steem trap aren't crypto people. They are normal people who hear from word of mouth that "This girl just got paid $11,000 for having tits on this site called Steemit!" Then they say wow! and they make a few posts. Then they realize they don't have tits and, as such, don't get any money. However, every now and then one of them does have tits, and they tell their friends about their success.
At this point Steem is basically the titcoin meme that Pornhub made a video about. I'd be absolutely embarrassed if I were an investor of this fraud.
The objective is to monetize content providers, whether they are journalists, musicians, memesters, beauty consultants, or developers, to give them a place to earn money without having to chip off a percentage to a manager. People who think they are going to get paid for the same posts that do not earn them a BTC tip on reddit (or even un-spendable reddit gold) are going to be let down by the reality that no one will pay them for just participating on steem either. The make-up tutorial earned money because it targeted fashion and it was a first--and yes, you could have made one yourself, some guy did exactly that and made 10k (parody works too--he probably said, "That's stupid, let's mock it." and got paid for the effort). Some people are good at making content, some get lucky at it, but most are mediocre and will have to have a good day to make even a few bucks on the platform. If it gives content providers a way to keep more of their earnings, then I think it will be successful--stories like the make-up tutorial get people to the site, but they hardly guarantee anyone the same luck for the same effort.
If people were really making $30k off one post, it would be all over the internet. Don't you think?
It would attract attention without even trying but that's not what's happening. You search "steemit" on google, only thing you can find is some article from cointelegraph on hacking that happened days ago.
Not exactly the most objective test in the world--I didn't hear about this until a year after it happened, so....
http://sputniknews.com/voiceofrussia/news/2014_07_09/Worlds-most-expensive-potato-salad-costs-44-000-7035/