The global online gambling market size was valued at USD 63.53 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 11.7% from 2023 to 2030. The growing internet penetration and rise in the use of mobile phones among users for playing online games is increasing the demand for online gambling. For instance, in 2022, internet penetration in the U.S. was 92% of the country's total population. Furthermore, cultural and legalization approval, easy access to online gambling, celebrity endorsements, and corporate sponsorships are also helping market growth.
Based on type, the global online gambling market is segmented into poker, sports betting, casinos, and others. The sports betting segment is expected to gain a substantial market share in the forecast period due to the growth of the sports betting industry driven by the effective use of computers and cell phones to place wagers on sporting events.
When you summarize it, it all goes down to the "easy access" of the gambling sites in the world.
Cell phones/smart phones - If there is no application available for the gambling site, you can always use the browser of phone instead, if it won't work in mobile view then, you can use other browsers that have the feature of "desktop view". It's actually easy nowadays to create a solution for small problems like this.
Desktop/Laptops - According to ACS (American Community Survey) 89 percent of household today have a desktop or a laptop in their place. Internet connection is not a problem anymore because they are offering cheap prices for 10-25 mbps speed. Gambling sites doesn't need a super speed internet just to access it, most of them are text-based websites so loading a page won't be that long.
Marketing - We can now see celebrities endorsing the gambling sites. Even our heroes in the sport can now be paid to put the name of the gambling site in their shirts or jerseys or if they want more money, they can use their tongue and say the name of the site. Sponsorship. Every time we watch a sports event, any sport, you name it, we see their names being flashed on the screen.
According to the articles shared, sports betting will have the highest market gain in the next few years.
What do you think?
Markets seem to open and shut all the time, while there might be a crackdown on gambling taking place in Australia, we see that more states are legalizing related activities in the USA after seeing how much money Las Vegas brings in every year. It does seem to be in a growing trend right now but it only takes a few well placed laws in somewhere like Europe for the industry to take a big hit. Ultimately what might bring in more profit for them is making more sophisticated gaming platforms that allow money to be wagered, or trying to take more money in the microtransaction industry. As more people get better connected to the internet, there is a lot more money that's going to flow towards these sites.