Topic: How Crypto casino market themselves? - page 9. (Read 3193 times)

That's one of the issues with cryptocurrency, it aids illegality unchallenged in some cases and this is one of them. I believe that KYC casinos will be unveiling in this regard and will not allow the underage to open a gambling account undetected. If such was successful in opening an account and trying to play for a while by lying about the age, it is when the time to do KYC that such would be revealed. This is unless he completely lied by using another person's profile from the beginning, or else, KYC will reveal it, which is one of the beauties of it despite the criticism by some people. But with the no-KYC casinos, such an underage person can lie and go scot-free with it for as long as he would want to gamble. Cryptocurrency itself doesn't need verification like the fiat means of sending money that would have revealed the issues from the beginning and this is aiding enough bypass of the set financial and gambling rules.

Casino have their own rules and care with the age limitations for people who want to register as their members. Casino doesn't allow people under 18+ joined in their sites but casino can't know those people who register unless the casino asks them to verify themselves. But it is right that using crypto can hide people who often playing gambling especially if they playing gambling in the casino's that doesn't very strict to their members and not asking them to do KYC and that will be the benefit for those people because they can playing gambling without doing KYC verification.

That casino will promoted their site using many ways and will trying to attract more people to be their members by giving many promotion and bonuses to them. Their marketing strategy already proven and working for their site so they don't have to worry about that. They don't limit their target because they know that in the internet, many people can visit on their site and registered to be their members.

What casino care is how they can get many loyal customer that will return to their site and playing various gambling games. That means, the casino will have more and more profit from time to time so that's why casino always gives attracting bonuses to their members. We, as gamblers needs to be careful selecting the casino because not many casinos, especially a new casino can be a good casino for us. We don't have to do anything when we see their interesting ads if we don't know anything about the site.

the answers you seek is a private marketing strategy being executed by most casino owners to get their desired audience and i doubt you have the right to getting such information disclosed to you just because you asked for it.

If what you're concerned about is to ensure that they are marketing their product the right way and to the right people, I guess they don't just exist online, they have countries of residence and operate based on the rules and regulation that is governing the operation of a gambling company in the said area. If they go against the regulations and maybe allow people that are under age to go into gambling, then they will definitely be questioned by the right authority that are bestowed with the power to doing so.

lol they care about age limit(pretending to be actually) because each site says they
are letting to register this or that age (but can be faked once deposit is coming)
there are so much to expect in gambling community but there are also so much that 
they are hiding to us.

Many of the casinos we see these days don't even care about age limit so we need not to agitate on that.
Since cryptocurrency market does not determines the age of who is transacting or not, we many newbies especially the underage take opportunity of this and keep funding there casino account to keep betting without restrictions. There are few casinos that do not ask for KYC and people do take advantage of this to bet.

These are some great points. However, none of them can perfectly execute all of the stuff that you mentioned due to various factors. Even the biggest sites like Stake have withdrawal issues etc sometimes.

If a crypto gambling site can execute all of the stuff that you mentioned majority of the time, they would be golden in my book.

But before you can build your reputation there is a need first in luring players and that is the main goal of marketing because being a reputable casino this needs time and needs proofs from players.
and actually this  will come out following how you are bringing games and experiences to your gamblers so I believe that they should focus in luring potential players and depositors .
and try not to take withdrawal long , just give them a chance to have it easily or sooner after attempting then this will be accounted to the reputation.

Reputation is indeed important in this field of business. Because if people are talking bad about your site, I don't think gamblers will be enticed to play on your site or even try checking out. However, reputation is not built overnight, it would take time like years and years of operation before you can gain a rock-solid reputation among your competitors as well as from your loyal patrons.

To build such life-long reputation, a casino can always keep in mind the following aspects of business -
> provable fairness at all times
> fast resolution of customer's complaints (whether small or big issue)
> can be reach out easily, fast response of customer support
> reliable payment method
> no withdrawal issues
> adequate response to possible customer's issues, clarify the situation if needed
> open to their players' suggestions and ideas, listen to their requests and see where you can reconcile to their needs

If they can't market their self then expect nothing will gain in return that's why its important for a casino to know their target audiences so that their marketing campaign works well. If they are not sure about what they are doing then there are marketing professionals that can help them to do the job. Also they should not rely on one marketing campaign since having multiple options launch is better for them since they can get the best result for that. We have seen a lot of casino launch a campaign but still they failed maybe they have failed to maximize their exposure and they forgot to spend on other thing that can attract more the user to enjoy their experience using their casino.  Although its cost a lot to operate this but once they are consistent enough to make their casino visible then best result will be gained.

When it comes to business, whatever it would be on what type it would be which marketing would really be always that standard or something that it is really that a part of it.
When it comes to exposure then it should really be that in default, it is really just that projects or businesses would really be the ones who would really be needing up to market themselves
and finding up ways on which one or mediums would really be that effective. This is why we do see that there are really failed projects/businesses due to lack of exposure
but it does vary do since not all would really be something like this on which there are ones who are really that not that much active on marketing but ends up on getting that huge recognition.
Relevance is one of the factors too i should say or simply with the demand.

But how will you build a reputation if you are still introducing the platform? Of course we know how important it is given that we re talking about 'marketing something', so I think it would be better to find your target audience first. In this discussion, it is mentioned that the platform is not only a 'normal' online casino, but speficically web 3.0 or blockchain based. Is there a  difference? Yes! especially with the mode of payments and the transaction itself. Once you found the target audience or players, try doing a research on what would be the best approach to gain their attention and I think one is with welcome bonuses, games to offer, free spins (?) and such. You have to make them try the platform and that is where struggle could take place gigen that there are too many gambling sites present. You have to think of something that will crete an edge over the competitors just like with releasing a normal product. Advertisements, is one way to do so.

Sure, having a good reputation is important, there is no question about it, but it is not possible to build your reputation in this market if you don't have active gamblers on your casino, and there is where advertisement comes in, to attract people to gamble so they can pass the news about how reliable and legitimate the casino is to their friends who are also gamblers. To me, it is pretty obvious casinos which have a betting functionality or sport books prefer to buy advertisement room in important football matches, their main audience are those who are already interested in the sport and probably have a favorite team which they would be willing to bet on. That is the most traditional approach in my opinion. Thoughz depending on the budget of the casino, they may prefer to go with internet advertisment and target the male population within the same age range of those who like to watch sports with a high volume of bets.

Reputation cannot be built without gamblers/patrons.   

Well, that's a good point building up population of a casino should be its owner's main priority and the owner should most likely focus first on building the reputation of his casino by gaining the trust of the players.

Some casinos are doing that and they are getting success in that approach while most casinos are simply offering huge bonuses to attract new players and then posing KYC restrictions to stop the players from withdrawing the money which they win.

Casinos are basically using various marketing strategies to build up their player base and one of those is the offering of huge bonuses and rewards to new players. Most casinos don't really care much about their bankroll before offering such bonuses and rewards, and when a lucky players wins against their house edge then they start the drama of KYC.

If I were the owner of an online casino and asked about the first thing I would do to market it, I would prioritize building the casino's reputation. Why? Building a good reputation for your online casino is super important. It helps players trust you and encourages them to return and attracts new players. Also having a good reputation makes it easier to comply with regulations and maintain success and especially considering the competition from other casinos.

Where I live, which is not my country, you hardly see casino advertising topics, casinos have their own place in the country but you don't see much Advertising from them, it is not prohibited either, but it would be very good if casinos could enter strongly here to be able to do better advertising and have more loyal followers, that's what it's about, so when you try to make things easier to generate more money, if you have to do a good campaign, in the forum in the networks in the country where they want to enter.

For me, things are often focused on doing them only in Marketing if it must have its benefits , such as having more traffic, but traffic that is natural and from people who put money in and try to play, that contests are held and that change the way of seeing caisnos, online casinos, sometimes they see how they are places where people lose money for Scams ,  and it's not like that, sometimes that same fear that doesn't let people move forward.

That's a strange question, to say the least. Are you a gambling addict who lost all his money and now going around mudslinging honest businessmen from gambling industry?

For your information, gambling is here for entertainment and relaxation, and some people have been cured from mental illnesses like PTSD even by gambling, both on-line and off-line.

Also, gambling industry doesn't "target countries like thailand more". Don't spread lies. Get well soon.

If they became a big casino and want to get a wider exposure then hiring athletes to became their brand ambassador will be the best option since imagine how many millions of people following them and for sure they will get curious to know what is the new platform has been promoted by their favorite athlete.

But if they are new and starting up then I guess they don't have wide budget to pay those famous athlete since for sure their talent fee are so expensive. Much better for them to seek for advice on those experience people doing some good marketing stuff in this forum since for sure they can get multiple option on how they can market their casino according to the budget they have. If they hire those people which have great vision to know what's better for their company for sure they can earn success just like what other old reputable casino did.

Using a favourite celebrity for advertisement has gain casinos a lot of traffic most especially from the fans of the celebrity and this is why most times you see musicians, footballers and even content creators advertising them,  and they even go as far as making those celebrities part of the company by giving and making them ambassadors with a special referral code to be used by a fan to register and get some incentives to motivate them,  casinos are advertisement expert and since google ads don't really support casino advertisement,  or banner display it becomes very much important to use those other medium to advertise their business.

Most times here in my country,  almost all the casinos have a celebrity figure that does their marketing for them and you will see different kinds of adverts on the TV,  making it very interesting to give them a try due to the influence and promises from the celebrities.

That's a very good marketing approach, it's an influencing kind of marketing in which the company uses important figures in sports or the entire team in the form of a partnership arrangement. They know what they will be paying per specific period of time, and the club/personality they choose will be obliged to do some bidding for them, which includes adverts and audience at some important functions. This is though not as new as you made it look because it's been long years ago that I've been seeing such an arrangement. This is also not different from using celebrities from any field to be their ambassadors.

Companies often believe that since these celebrities are popular, they can use their popularity to increase their awareness and, in turn, increase their patronage. This is always working to be candid and some people will go for such companies, be it casinos or others just because the celebrity they like or teams they prefer have something to do with them.

Arent these things are standard approach?

Hiring some known or famous ambassadors but we know that this doesnt come cheap. Companies would really be reaching out this kind of option or way of partnerships on the time that they would really be
that financially capable on which they would really be needing to allocate something big for marketing for it to be that giving that good exposure to the company but of course its not something a guarantee
in speaking about success and this is really something that would really be normal on any business.

We whould be aware that not only active marketing stuffs are the factors for success, also you should consider on how its well built and the offerings that it gives
when it comes to perks and overall service because if its a good one then money would flow in.