Some scammers are, however, way more intricate. They know it’s quite easy to reveal a fake pic so they just hire people to pose as their CEOs, CFOs, and so forth. Rumor has it that certain scammers even pay homeless people to pretend they’re leading a disruptive startup to a bright and radiant future. This fraud is much harder to call out, but at least those guys help homeless people in some way, so here’s your silver lining.
do a thorough research about the project you want to invest in, don't be lazy to read.
it's about risky investments, make sure that the project is really real.
starting from the developer profile, the team, the company, the website, the media channel, and the community in it.