They offer promotions, they offer certain things and they even had merchandise! (Well some of them has it)
As a Gambler How do you view these things? Is it worthy of a try? Or it's just a thing of the company to get more sales and money?
The media promotions such as merchandise, free spin, or a free bonus for deposit can attract more customer to come to their website. The gambling website will have an opportunity to get many new members that will try to play the games.
As a gambler, that will be worth to try, especially if you are curious with every new gambling website so you will try to play any games on their site. But we should be careful because we don't know if they are really good or not to serves their members as they still need to maintain their site from any of problem that can happen to their website.
That can help the website to get more sales and of course, more money if many gamblers come to their website because some gamblers will try to deposit some amount to test their games, and if somehow, they can feel comfortable with the site, they will stay to play the games for a long time.