To grow in price token must be useful for people to be in demand. Now NFT very popular and a lot of new collections appear that offers new interesting products and tools like https://twitter.com/Buakaw113/status/1517463376066396160 which offers NFT from the fighting ring to the digital world.
During the fall of the market only the best projects will be able to survive, such projects that are really necessary to the market and people.
Thanks this cryptocurrency will become better and more useful for people.
A lot depends how useful the project is and how it is in demand. Also important to have a developed ecosystem and users that support the project even if market falls.