of course, maintaining relationships with consumers is a magical thing, I have a customer that I really care about, she diligently buys my merchandise and even offers to be my reseller. I visited her several times and saw that she was someone who could be trusted and humble. apart from that I also gave her and her child birthday gifts several times and she even considered me her sister.
if you run a business, you must be able to maintain good human relations because finding someone who is honest - trustworthy - kind to you is a treasure that cannot be exchanged for anything.
This is a lesson often forgotten by those which just look at their balance sheet at the end of the month and they just see a bunch of numbers, but they forget that their clients are humans, so if you do not treat them well and make a point of doing so if they are your long term clients then they are bound to leave and replace you for a business that does, even if they have to overpay for the privilege, this means that any business regardless of the quality of their product still needs to try to give the best customer service they can or risk being replaced by another business which does.
that's right, many entrepreneurs forget how important CRM is (the term for that can be seen in the article below)
Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth. CRM systems compile customer data across different channels, or points of contact, between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials and social networks.
SOURCE--the benefits that we get when we manage to maintain relationships with our clients are really big, you could even say they might be the opening of our fortune in the future. Large companies that until now still have stable consumers are those who understand how important the psychological relationship with consumers is.
I'm willing to bet, if I don't maintain my relationship with the customers that I consider as my sister then my sales will not be as good as they are now.