Customer relation, a business person must understand that customer is king and should be treated like a royalty. Even it they are buying the least thing in your shop. When they leave your shop delighted, be assured that they will always come back to patronise you. And they will even market your products to their friends.
That’s what some business people don’t really understand, they don’t have good customer relationships, when you are having a customer, make sure you know how to relate with them, you don’t just talk to them anyhow, you don’t insult them, whenever they are having problem with your products, make sure you Solve it appropriately, if your relationship with your customer is really nice, then it will always encourage them to patronize you and also invite people close to them to patronize you.
Your business should have at least one season when you give out rewards and discounts to customers when they buy your products. This will increase your sales geometrically and when you remove the cost of the reward and discounts, you will still have increased profit.
This is also a marketing strategy, when you reduce the prices of your products for some certain period of time, it will help attract people to patronize you, since they notice that you are selling your products at a cheaper price so they will buy your products, which will increase your customer’s, even if the bonanza ends, most of them will still end up patronizing you.