Nowadays in the world of crypto currency ICO is flourishing business. ICO is a project that helps young crypto currencies to start. If you want to invest in one of such projects, then you have to be serious with this issue. How I've said before there are a lot of ICO projects now, but it is difficult to choose the real one which is not a fraud. I can assign a few aspects for the best choice of ICO:
1) Look at the team, because the team is the face of the project. It would be better if the participants will be more than 8. It is important to note that they are really professional people with experience and that different people deal with technical, financial and marketing issues. Moreover, do not forget about the advisors. The existence of well-known advisors with previous successful projects is a big plus for the project’s team.
2) Team's openness. Look how actively the project is shown in the social networks. It's better to cooperate with people about whom you've already heard something. If the project uses social networks actively , and the founders have LinkedIn or Facebook, it means that they are open to questions from any person.
3) White Paper. On the website of any project you can find the white paper and have a look. This is a document, which describes all the activities of the project. There should be a financial assessment, business model, market assessment, competitor analysis, road map, technical model, marketing plan, and a description of the team members. White paper is the most important aspect of the project, where everything should be written clearly and detailed.
Anyway, the first two aspects are not so difficult for understanding, but the situation with the WP is more complicated, because in this case, only a professional analyst can make a verdict. Therefore, if you are interested in some project, look if there is any investment or technical expertise. Usually this is done by rating agencies, which not only make such examinations, but also do rating assignment of investors' attractiveness. In addition, I advise you to pay attention to the evaluation of the project on the sites of approved rating agencies, such as ALFA Rating (
https://alfarating.com). Summing up, I would like to add that for selecting a good ICO, you have to take into account not only well-done site and its promotion in social networks, but also the quality expertise made by the analyst and the availability of the rating.