Firstly, I analyze whether the given project solves the actual problem or it is the fork of any coin.
Secondly, I try to assess the feasibility of the project, the reality of the timing and amounts.
Thirdly, it is important for me how well the documentation is written, how detailed the mechanisms for solving the problem or achieving the result are described. I also draw attention to the stage of project implementation and partners who support the project. If in the aggregate for all these parameters the project get a positive evaluation, I will invest.
Yeah that is true, the main thing is, if the new coin solve some problem, some real problem, but there are many ICOs which have same solution for the problem, for example blockchain ID verification solution by these companies: THEKEY, VERIME, KYC.LEGAL and many more. Which one will be successful? Could all of them be successful?