Interesting?
So is there no exchange from brokerage/trading industry so far?
I can understand and see your passion but it is odd no-one tried this before you. Or maybe they tried but they were after making quick bucks instead of doing something great.
Oh actually... there are a lot!
Most of the brokers, as you might know, are here to take your money; most of them have bad practice, and I even do not count the number of scams there. I see it everyday! Even from "big worldwide brokers". Actually, a lot of brokers, who made a lot of money by scamming people with binary options, are now making ICO to take even more money, and then make an exchange, to take even more money
So when I see a broker making an exchange, for me it is most of the time a RED FLAG.
Also, most of the brokers do not care about customer; they do everthing they could to attract beginners, and make them deposit the largest amount possible. They do not try to be user friendly or to help too much their custimer, because they make more money on their losses that on the trading fees. So these brokers has proposed very bad trading platform for a while, they are not user-centric, and they are not here to change "the world" or to deliver value to end-users.
This is what is different with us. Check the work of Cyril Tabet; he was the first one to implement a new strategy: user-centric, transparency, and only a trading-fee based business model. JFD brokers was an earthquake in the brokerage industry. Their value proposition was: lowest fees, better exectution ever, absolute transparency (you can see what happened to your orders, who was the counterparty). This is how they became in 5 years, in the top 10 brokers worldwide! Cyril has fought all his carreer the bad practices of brokers, and became famous in the industry for that.
Check as well the work of Pascal Tallarida: he launched 7 years ago a trading school; it was the first trading school that show publicly the results of the students! And which was backing the best students with real funds! He did the first trading school with unlimited coaching, because he cared about his customer, and wanted to deliver a tailored solution for each of them. He also became famous because he was giving his knowledge for free on his Youtube channel, and had a very franky way of speaking; he is known to make fun of any trading theory, or pattern, as his trading is only based on logic and statistics, and simple support and resistance; people were not buying his lesson as they were for free on the Internet, but were only buying his time to be coached. He then started designing trading platform, with the hundreds of feedbacks he got from the people he trained. He invented new concepts such as "the mouse trading".
When you have this basis in the founders, with these value, you know that you will not see "another broker, another exchange".