Correct! We are digitalalizing real world assets. So what is cool is that they will become blockchain assets, so it becomes as usable as any other blockchain assets; it can then be collateralized, lent, exchanged for any asset, etc.
To be honest we are not the first one : LAToken, Proof, etc.
LAToken is not ready yet for doing this.
For the moment I cant find an exchange who tokenized real asset. More exchanges are trying...
From the perspective of an outsider it seems such an obvious thing: just let users exchange cryptocurrencies for financial products on the stock market, just like purchasing a product. I can imagine a large exchange like Coinbase has enough money to acquire a professional stock trading license for that purpose.
Why is it so hard to achieve that?
I honestly don't know. But let me tell you something. Our project started with "Jarvis Trader' (you can google it). It is a platform made with the heart! With passion! With features that are really helping traders; and with my partners, we have wondered for years: WHY brokers, or others platforms, didn't think about what we have done? We have just created useful tool (a concept named mouse trading), so with their money, why they didn't do it before? Well, the answer is that: they do not care about it, they are not using their own product!
If the Coinbase founders, or management team, were coming from the trading world, if they would have faced what we are facing, they would have probably set adding stocks as a priority.
But Coinbase is not for that: they aim to be the leading entry point in the crypto space, and to acquire market shares there; this is why they launched Paradax or Toshi wallet. And more recently their own stablecoin.
And I think this is our strengh: we are passionate, and we are the users of our own products. And, I personnaly spent he last 7 years, teaching everyday to thousands of traders; so I do know perfectly what matters for them, what they want, what they need.
And then, to conclude, it is not because it is doable that everybody will do it: you should see that there is market for that; or it has to match your value proposition; the value proposition of Jarvis is to give freedom, by being able to access any resources. To compete siloed centralized ecosystem, with an open world. That is not the value proposition of other exchanges.