Topic: ICO marketing instruments list (add yours) - page 3. (Read 4083 times)

Almost all of this can be done through the bounty. Secondly, high-grade community marketing is very expensive, as it seems to me

I have a list of US-based blockchain influencers for example. Depends on what you are specifically looking for - PM me? 

Can anyone recommend some influencers with a high targeted audience?

Thanks

I agree with this. This is actually one of the important marketing instrument you forgot to add to your list. You see, listing an ICO in an ICO listing platform will help a lot considering that majority of public investors review them first before going to the ones you mentioned. They use it to search for ongoing, upcoming and active ICOs that they can invest in. Give it a priority and apply for premium and not only basic exposure for your project.

For that, you may want to check the following sites where you can add your project: TokenMarket, ICOBench, ICObazaar, ICO.Newbtc, Smith and Crown, ICO rating, ICOtracker, and ICO Alert.

Hope this helps.

To get on board with Cofound.it you need to already have built community. They have inside investors yes, but this is approx 10% of investment and they take you up to 10% of the company. All of the important things you need to do by yourself. (build community, whitepaper, legal, smart contract, server security...).

A growth hacking approach makes sense. Here's a piece I wrote a while back on growth hacking to explain what it means (before I got into the world of ICOs;-) on finding specific targets to focus on.

http://www.stuart-hall.com/2017/06/06/finding-a-metric-you-can-measure-early-in-a-users-lifecycle/

And talking about growth hacking ideas - how about creating a basic mobile app which allows an investor to join an ICO?

 

Very good list to start with, but - and this was already mentioned above - it is more about "how" you do it and not "what" you do. Keep in mind, that to actually utilize all these marketing channels, you'd need quite a strong team / impressive budget. You'd have to pay for all ad placements, you'd have to coordinate all efforts, finally, you'd have to be able to analyze and optimize the whole setup. ICO campaigns, like all other marketing campaigns, are not a "set it and forget it" tasks

Therefore I'd suggest a more growth hacking approach - to test these channels if they work for a particular ICO first (and what results can you count on in terms of KPIs like CAC) and then scale-up the one channel that works best.

This is actually how we do it in http://hypergrowth.consulting

For Bounty campaigns use - http://bounty-ico.com
You can add yours or find a good bounty

Retargeting is quite good, and nit only on FB based. Other SE and social networks have this option of advertising.

Email marketing is also good, but you need to give something useful in exchange for the email.

Yes. But it is prohibited to advertise ICO in the most popular Russian social network - VK. But Telegram messenger is quite good. It is very popular in Russian crypto-community. A lot of specialized channels and chats.

I think first you should focus on what type of supporters you are looking to attract and why in terms of your ICO, in order to create an effective influencer plan.

That's of course and for sure and you are absolutely right, but I think that we can also attract more supporters - advisers. Just wonder if you can share some "best practices" here

That's pretty smart advice! One should exit comfort zone to get better results.

The best influencers and the most credible are the ones found from within your own network, where you already have a relationship. As an example see the video from influencer Jeremy Epstein for example in my ICO Marketing post on the Lampix ICO - http://www.stuart-hall.com/2017/08/30/ico-marketing-guide-updated/

I still wonder can someone share some clear ideas about how to approach the industry opinion leaders and how to get their support and which kind of support that can be? Will they post something in the blogs about your project? Or would they become advisers? Or something else ? And what is the most valuable contribution from the opinion leaders' side?

I also agree that ICO trackers/publish is a good tool to utilize here, as they also may offer additional promotion opportunities such as press-releases publishing or featured articles.

nice list but if u doing this alone just focus on the way u da best. or u need a team

I wonder if somebody here can share any experience for promoting project via direct publications by bloggers/opinion leaders. etc.? I am sure that most of the opinion leader overwhelmed with such kind of request for projects support? or is that mainly works when attracting people via Bounty campaign?

Thank you for sharing - all valuable insights.
and  the first point seems to be the most important - without that part well addressed the rest sounds useless 

Thanks for sharing the learning from the Kickico marketing Svyaznoy. On your first point about building trust among the community that makes a lot of sense.

I had an example of this when talking with a developer at the first EOS London meetup last night, who admitted he could have invested in EOS but got "put off". But he couldn't say why exactly, and obviously was kicking himself after such as successful ICO.

This reminded me of my days at eBay in e-commerce, and learning that online consumers don't make purchasing decisions by reading available info, but rather “tend to ignore most information available and instead ‘slice off’ a few relevant information or behavioral cues that are often social to make intuitive decisions".

When running ICO Marketing it's important to track the success of campaigns with metrics that show many people from any given channel such as social media invested in the ICO with conversion funnels.

But it's also valuable to understand why people don't invest and why. As what could be something small to the often technically-minded ICO team, in contrast to a community member that the same issue could act as a disincentive.

Sometimes having conversion funnels set up can spot that hidden 'blocker' like a difficult to use purchasing agreement form.

 

What I learned from Kickico marketing.

1. Build trust among community.
Investors want to see how team works, if CEO is alive, what company writes in social media and blogs.

2. Asian markets are different.
Classical instruments are worthless. They have WeChat, Kakao etc. Find a middleman - for a local representation.

3. Create useful content.
Videos, to do lists or valuable information. People love to receive added value.

4. Invest in marketing.
Don't dream that once you started your projects - money will pour on your shoulders.