Topic: ICO marketing instruments list (add yours) - page 4. (Read 4073 times)
Thank you guys! This is helpful!
Honestly, if you want an ICO to succeed (and we're assuming here that you can pass some basic vetting and have a viable product), the best possible boost you can get from a pre-ICO marketing standpoint is to get on board with cofound.it. Every single ICO they've promoted on their platform has sold out thus far. Simply being associated with CFI guarantees access to 1) a huge pool of eager, sophisticated investors, 2) a professional team of experienced industry experts who have done this many, many times.
Swarm.fund! They are doing great work to develop new investement founding. I believe they will be succesfull. You can check them their thread. Mark my words....
how it is about marketing? don't spam pls 
Swarm.fund! They are doing great work to develop new investement founding. I believe they will be succesfull. You can check them their thread. Mark my words....
1. Classic PR - press releases, interviews, Q&A
2. Banner advertising - display ads for extensive reach
2. Banner advertising - display ads for extensive reach
the different schemes as telemarketer to work as displacing message on deliverance to reach the wider public of audience as
to occupy use of online media or more as distributing the higher stages on level of displacement
to gains with the work as collecting signs as following with the different choice on selection as
displacing more to improves the chance as closing with the minimum on terms as begins as entering exchange.
The best marketing instrument is team itself, if you have a very good team you don't need even any marketing to make a good ico otherwise I think the best one bitcointalk
I used this list of marketing instruments to structure my detailed look at the ICO marketing for the $14.2m Lampix ICO, which includes a useful list of ICO resources at the end of the article:
http://www.stuart-hall.com/2017/08/30/ico-marketing-guide-updated/
pretty good article. Do you provide some marketing services yourself? pls pm if you dohttp://www.stuart-hall.com/2017/08/30/ico-marketing-guide-updated/
Thanks I have pm'd you my services.
Interesting post on Startup Management blog about 'Safe ICO Practices' includes a short section on marketing:
Bad practice: Too much promotion and advertising. Statements that are forward-looking without concrete base of evidence or metrics.
Good practice: Organic spread of awareness about your ICO, backed by evidence of community and ecosystem support.
http://startupmanagement.org/2017/09/11/safe-ico-practices-sip/
I used this list of marketing instruments to structure my detailed look at the ICO marketing for the $14.2m Lampix ICO, which includes a useful list of ICO resources at the end of the article:
http://www.stuart-hall.com/2017/08/30/ico-marketing-guide-updated/
pretty good article. Do you provide some marketing services yourself? pls pm if you do http://www.stuart-hall.com/2017/08/30/ico-marketing-guide-updated/
I used this list of marketing instruments to structure my detailed look at the ICO marketing for the $14.2m Lampix ICO, which includes a useful list of ICO resources at the end of the article:
http://www.stuart-hall.com/2017/08/30/ico-marketing-guide-updated/
http://www.stuart-hall.com/2017/08/30/ico-marketing-guide-updated/
Great list. Probably cover's it all. Best thing, get some influence from someone in the community.
Good list!
I think what's maybe missing is building trust. This can be done through a good whitepaper, trustful team etc. ... but also through listing on ICO review/rating sites like http://www.icorating.com
There are some more of this platforms which (from my subjective perspective) do an objective review.
I think what's maybe missing is building trust. This can be done through a good whitepaper, trustful team etc. ... but also through listing on ICO review/rating sites like http://www.icorating.com
There are some more of this platforms which (from my subjective perspective) do an objective review.
Bounty is an effective ad ever. You can not match any campaign marketing instrument with bounty and banners especially on bitcointalk forum
Regarding stackexchanges, this is a nice thing to do, but won't give the necessary exposure
Wow, thanks for the clue, that reminded me of ProductHunt - anybody ever tried submitting a profile there when doing ICO, were there any good traffic from there?This is a good idea, but I don't know if anyone tested it. Usually "hunters" doesn't like to submit projects without a beta on Product Hunt. Is it only in the upcoming line (by PH managers), in most cases. I have the right to submit projects, but I haven't used it yet and don't have many followers. Probably worth starting
I start to do pre-ICO marketing & find out that it's quite hard: prices very, narrow expertise in agencies, no proper KPI's to be set etc. So I decided at least to collect all reasonable marketing (ok, including PR) instruments that will help to get the best results for ICO. Let's say one stop for ICO marketing:
1. Classic PR - press releases, interviews, Q&A
2. Banner advertising - display ads for extensive reach
3. Influential marketing - connect with opinion leaders.
4. Social media - connect with audience & opinion leaders.
5. YouTube - statements from founders, project introduction.
6. Bounty campaigns - referrals showtime.
7. Placements in blogs - native advertising.
8. Viral media - videos or pictures.
9. Community marketing - you know, Bitcointalk.
10. Events - meetups, conferences etc.
Contribute yours! Add instruments to this list.
1. Classic PR - press releases, interviews, Q&A
2. Banner advertising - display ads for extensive reach
3. Influential marketing - connect with opinion leaders.
4. Social media - connect with audience & opinion leaders.
5. YouTube - statements from founders, project introduction.
6. Bounty campaigns - referrals showtime.
7. Placements in blogs - native advertising.
8. Viral media - videos or pictures.
9. Community marketing - you know, Bitcointalk.
10. Events - meetups, conferences etc.
Contribute yours! Add instruments to this list.
Having recently help complete a successful ICO marketing campaign for Lampix which raised $14.2m apart from the list of instruments - what I believe it’s good as a general rule is to have a marketing plan set up in advance - with your relevant ICO campaign metrics, and ways to capture those metrics in order to guide the performance.
So you can see how social media channels are contributing, and which channels are most effectively driving investors, for example.
And so you can ‘double down’ on those which are working during the start, and at the end of the campaign when investor activity is often at its peak.
Plus with such a plan you can decide which instruments are going to work for your ICO before the launch.
Guys, where do I find an ICO campaign manager?
Create a separate thread in services, I am pretty sure you can recruit them here
ICO announcement platforms are missing, like Tokenmarket, Smith&Crown etc.
This would be a good sub-list or sub-section for this list.
in a good ICO, your team must do almost all the work.
You can hire some PR companies but still, you must put in a lot of effort to successfully present your idea to the people.
To run an ICO is very difficult and all the techniques and money won't help if the idea and the team is not good...
There are some marketing companies who assist ICOs but they cost $100,000 or more. I am not sure if you have the budget to risk that. Also, these companies carefully select which ICOs they assist.
Basically, the more you do alone, the better your results.
ICOs who raise $10 million or even more have a huge budget to spend on PR, marketing and so on. The average ICO does not have the resources to do so...
You can hire some PR companies but still, you must put in a lot of effort to successfully present your idea to the people.
To run an ICO is very difficult and all the techniques and money won't help if the idea and the team is not good...
There are some marketing companies who assist ICOs but they cost $100,000 or more. I am not sure if you have the budget to risk that. Also, these companies carefully select which ICOs they assist.
Basically, the more you do alone, the better your results.
ICOs who raise $10 million or even more have a huge budget to spend on PR, marketing and so on. The average ICO does not have the resources to do so...
Chinese and Russian social networks accounts are also a must have.
Which Chinese social network is good for ICO presence?
none. Chinese marketing differs from Western. As i see there are only 2 ways for China now - personal meeting on events and posting in specialized WeChat rooms. Wechat шs difficult to control, only if you do not know Chinese.
Chinese and Russian social networks accounts are also a must have.
Which Chinese social network is good for ICO presence?
+ E-mailing and retargeting in FB based on collected emails database
Where are you going to get the list of such(high relevant) emails? Jump to: