Investors usually invest in this coin for the long term. There are many coins in the market but among many coins Bitcoin is the best. A new investor can never go wrong if he observes the Bitcoin section carefully. Newbies must know well first, to know well they can use different mediums but the best medium for them will be bitcointalk forum because everything is discussed very well here.
What i have seen so far is that people invest in shitcoin after they gain enough knowledge about bitcoin. Some of them think they are pretty smart and there are cryptos that will outperform bitcoin because they are fast and cheap. However some become greedy and look for projects that can give them a higher return on investment than bitcoin. Their greed and pride motivate them to make such bold moves, which most of the time lead to total disaster.