Obviously you can see I am new around here. I have heard about Dogecoin on CNN, Bitcoin is always in the news. What about all the other coins? I am sure all the coins want the general public to learn about them.
Can anyone tell me a coin that is marketing itself to the general public in any meaningful way? One that has a real plan? I am really surprised I am asking this question!!!
Don't be surprised - I've also asked myself the same thing. To answer your question, unfortunately, no (aside from
BTC, naturally).
With the staggering amount of brainpower here, it is sometimes surprising to see the lack of real focus on developing an effective marketing strategy (and no, a dice game and an explorer does not constitute a comprehensive strategy). There is a reason why sales and marketing personnel are among the highest paid in most organizations in any industry.
Nevertheless, there are probably a few coins that could conceivably make the push to prime time, but lack the impetus.
Furthermore, the centralization of executive power and share of the economic pie also discourage community-driven initiatives.
there is nothing to market and if they attract smart people out there they may find themselves in trouble exposed for scammy behavior for the coin their pushing.
advertising and marketing is garbage it's why i stopped turning on my TV years ago and yeah i have a huge TV and cable
and i turn it on prob for an hr or two two watch the news or something every month or two or 3.. then commercials sicken me beyond comprehension and i shut it off.
there is no web sites i see with ads either i use Adblock plus and adblock element hider to add custom rules on Chrome and Firefox to strip it all out !
also so called Marketing is all we ever get around here.. it's non stop hype.
it's abused to the point where we're fed up with it.. we're sick of having coins pounded on us non stop.. NEW ones.. one after another. that provide nothing new !
marketing isn't going to save squat.. a product WORTH marketing will.
You're looking at it from a conventional standpoint, buddy. Product quality and value propositions are not prerequisites for successful marketing campaigns.
In addition, traditional advertising and marketing channels are no longer strategic gospel - they are part of the equation, a much more dynamic, responsive and scalable equation.
Let me give you some examples.
Venus Factor (venusfactor dot com) and Tao of Baddass (thetaoofbadass dot com/special/) are among the top selling products on Clickbank over the last couple of years, with each netting in revenues in excess of several million dollars annually. The secret behind their success? Certainly not the ebook customers are paying for. The key lies in affiliate recruitment, perfectly copywritten video content, guerrilla social media marketing, carefully developed SEO strategy and constant refocusing of target demographics.
Here's another example - the Dollar Shave Club (dollarshaveclub dot com). The company's CEO, Michael Dubin, orchestrated a carefully structured video viral campaign costing only 4,500. The ROI? 12,000 subscribers within the first 48 hours. 13 million views. Seven months later, a $ 9.8 million venture capital-funded expansion.
I could note down dozens more examples, but the single common denominator here is the marketing strategy.