At 26 billion ADA its supply is very high. The market cap is already $3.3 billion, if it reaches the level of Ethereum the price would be about $1.30 per ADA.
It was targeted towards asian investors, I believe predominatly Japanese investors, they said they did so because they thought the western market was saturated. Not bad because the investors that got into Cardano got it at $0.002 so thats a staggering 55x return already. I personally think it won't take very long for its marketcap to go over 10bln and I expect it to be around 50bln in 2019. But thats speculation.