Gold is not always an investment to many people. People use gold for making ornaments also. Whereas bitcoin is purely a currency which is used for investment and savings.
Gold has a long reputation and known by entire human population whereas bitcoin knowledge is limited only to tech-savy people.
Countries use the gold as a backup of the fiat currency. So Gold is certainly more valuable and profitable than Bitcoin. At least for me.
Gold is not that much different than Bitcoin. Both are mined and are scares and in limited quantities. Bitcoin was built to simulate the same function as gold, but just to be better and in a digital form. I think the people have a false sense of security, if they think gold is a good store of value. The governments have a paper trail to every large gold purchase that was done and who owns that gold, so they can start to confiscate gold, if they wanted to. This is turning out to be a interesting topic to debate, and we should consider if gold has the value we applied to it.