many people feel that 'cheap' means bad value. or something wrong with it.
they think if something is expensive then it must have more value.
i see it all the time.
take concert tickets and merchandise. its easy to buy a ticket/official shirt direct from the venue early cheaply. same with the merch'.. yet i see silly people proud of the fact that they paid a premium for a ticket because they were buying the 'last few tickets available' so they deem those tickets to be worth more and something proud to have paid more for. even if that same ticket was being sold at a 3rd of the price the month before.
i have even had conversations with people sat on same row as me showing off that they paid 3x more for a seat that should have cost the same as mine.. they think they are more worthy of the seat by paying more.
same seat, same view, same entertainment. nothing has changed but the price
.. its silly but hey.. its what they were taught to think
yes if they were offered the same ticket a month before they may not have taken it. but suddenly when they see demand is high they suddenly want it more.
they have all been educated to not want things cheap and widely available and only want things when they are premium and when they think they are missing out.
Years ago I had an accountant tell me about this effect. He gave me the example of the price and sales of computers. Or, at least how it was back in the 70's and 80's. He mentioned how when the PCs were introduced they were at a cheap price, but they didn't sell very well, as time went by their prices rose and it was when they got over $300 did they start selling like crazy, even though they were the same model of computer.
I have seen a similar effect with bitcoin. Years ago, 2012, 2013, I was telling all who I knew about this new technology, and that they should probably buy into it, even $100 worth. Except for two friends, I just got funny looks or laughter.
But now, in these past 2 years, bitcoin's price rose to near 70k, and now that it's at 30k, I get about half those people calling me and asking how to buy bitcoin. ... The other half either rarely look me in the eye, or are pissed off at me about something.