It's just what big corporations do to maximize their revenue just like how banks charge us just by withdrawing our money in the ATM for "convenience". For JPMorgan the JPM coin will be there biggest excuse on how their clients would forcefully need to buy this coins in order to transact with them in some certain areas, of course the coin itself has not benefits but they will cloud the thought saying it will be much more reliable and fast. Of course JPMorgan is also just doing this to show to us in the crypto community that they themselves can mock the whole industry with their worthless coin.
18 Billion were invested in ICO in 2018 - these are 18B less for the bank system .... Almost nothing, but .... JPM and other big institutions are anything than crazy.
If ICO's grabbed last year, their turn this year ....
I am pretty sure the push on crypto will be massive for 2019...
STO (Security Tokens offers) appearing here and everywhere;
As JPM coin ..... and other BS coins ... or stable coins ... lol
18 Billion dollars is a lot of money for something in the beginning, but lets take a look from another perspective, how much money can save one big corporation with using blockchain? How much they can save when they stop paying enormous transaction fees, when they go full digital and stop using paper. How much time will they save when everything becomes faster and more secured?
They are not crazy, but I hope people will make a right choice when they make decision where to invest, in centralized jpm or decentralized bitcoin, or some other coin or platform.