Are K- pop that popular that they are confident that it will generate support, I don't even know if all the K pop fans are into Cryptocurrency, they should instead adopt a Crypto currency first and observe it's success before they launch their own,
and besides how many K-pop superstars they have in their stable because I'm not a K - pop fans.
Obviously, you're not a K-POP fan. Well, I am not as well, but considering that I knew about this, and their fanbase(?) I was really surprised to see that this is already a worldwide phenomenon. So yeah, I think they're confident enough to make this step, for the Entertainment Industry.
I think this will have no impact anything for the world of Crypto, they are only carrying out their own mission, specifically for their own fans. I feel that their tokens will not long survive in the market, this is only a play token, for jokes.
You could be right. But the thing is, back then, Bitcoin isn't mainstream as well. Considering the
Age bracket of the fandom of K-POP, its going to be
a lot of people. Not just a lot of people, but people with
money, who will pay any amount they can just for their favorite artists.