Due to the shareholder revolt and a falling stock price of the company they wanted to create this, in order for the Artists and the company itself be able to directly interact with the fans and be more engaged in the entertainment ecosystem.
What are your thoughts? Do you think this will have a "major" impact?
For more info, refer to these articles: Korea’s Biggest Entertainment Company to Launch Its Own Cryptocurrency and K-Pop Music Giant SM Entertainment Is Planning Its Own Cryptocurrency
I think its a good development that should be encouraged and coming from a company operating in the entertainment further shows the versatility and applicability of blockchain transcends beyond what people might think. However, I don't think this is going to cause a major impact the company in question is not Empire Music or Warner Bros or Fox which we know have the muscle to cause a major push in the industry however, it could be a start of a chain reaction that would change the things are done which is the bright side everyone should be looking at.