1. This is not ICO
2. The token sale is needed for marketing not for funds raising (here you are right saying that Kamagames has enough money without a token sale)
3. Why do they need to give free airdrop if they could sell KGT for 1 USD?
4. If you don't play now then a) you may play later if buy KGT or b) you may want to make a gift to your friends who like such types of game or c) you may sell in on dex
This is said about the goal of KGT token sale in WP:
"The current annual profit of the company is already very robust and is
unlikely to be adversely affected by the outcome of the planned
KamaGames Token sale. Due to the KamaGames Token sale being
managed by a separate team, it is not expected to influence the overall
company performance, development and market success. However, we
want to offer you an opportunity to buy our in game virtual currency at a
lucrative rate"
After reading White Paper and paying attention to Roadmap it makes sense to me what it propose with the release of its KGT token.
If anyone has asked, How successful businesses create their products for free for everyone? KamaGames is a model and a good case study.
You're right but why 'for free'? Kamagames uses the typical "freepay" model of monetization its products. Many mobile games developers use it. For example Clash Of Clans game. The principle is simple: you can download the game for free + few chips will be given for free for the start BUT then you shall pay for every additional chip.
I have not had the opportunity to check the product but I am anxious to do so. Thanks for the feedback!
"Free to play" is an innocent marketing trick. Yes, a player may play for free, but its made only for one reason to get a player to engage into the game deeper and deeper until the moment he/she buys additional options (Chips in case of Kamagames).