I personally think LTB is starting a business model that a lot will start to follow.
Already getting some interest. Ebay and others will look at this particular example soon.
http://letstalkbitcoin.com/blog/post/ebay-and-microsoft-eye-user-created-value-platforms-similar-to-ltb
I can see this being common in the near future, especially with so many platforms available to issue tokens.
Nice, you beat me to it. Just finished reading that article. Really made me hopeful for the future.
My bet is that reddit is the first to start using this tech, they already seem to have a foot in the door.