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Topic: Marketing Bitcoin - What age group should be the ideal target group? - page 5. (Read 595 times)

legendary
Activity: 3514
Merit: 1963
Leading Crypto Sports Betting & Casino Platform
It is necessary to include the people who can identify the project correctly rather than the age range. Nevertheless, the years we can call middle age, the years when people make the right decisions.

Yea, this might be a good suggestion based on the fact that Middle aged people have more disposable income to spend on investments, than your younger generation.

The older generation have already invested most of their money into traditional investment options and as I said, most of them are very cautious, so they will not unlock those funds to buy bitcoins.

The Middle aged group also have some time left to recover, if this goes sideways.  Roll Eyes
full member
Activity: 546
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It is necessary to include the people who can identify the project correctly rather than the age range. Nevertheless, the years we can call middle age, the years when people make the right decisions.
legendary
Activity: 2058
Merit: 1270
Play Poker on Telegram
The younger generation I think will be an ideal market target,i will take my country as an example(still a developing country),the older people are often not privy to technological advancements,they often even get sceptical about mobile banking that's making banking system easier,not to talk about bringing to their doorsteps,one thats totally decentralized and not physical,they'll trash it as they are always trying not to fall into the hands of scam.
   But the younger generation are vibrant,as education spreads far and wide,we have come to adopt this technology and due to constant reading and patience,its obvious it's one for the future,the only constraint for the younger ones will be market capital,and it's obvious rewards are proportionate to your investments..
  So in order to catch both the young and the old(in my country),bitcoin education would go a long way to assist the older generation,it will take a while,but knowledge is power,teaching them about this wonderful technology would spur them on to invest in the system....And as for the younger generation,if there could be a sort of body that issues loans out to individuals willing to invest,with a payment to be made with interest...
  My suggestions to attract both generations
legendary
Activity: 3514
Merit: 1963
Leading Crypto Sports Betting & Casino Platform
I was thinking about Bitcoin marketing and how we can fast track global adoption of Bitcoin and it suddenly came up that we are currently targeting the wrong age group for this.

The different age groups tend to react differently to marketing based on several factors, namely :

1. Older people tend to resist change.
2. Younger people are risk takers and sometimes even a bit reckless.
3. Older people might be more indoctrinated by fiat based theories and habits.
4. Younger people has grown up with the fast paced internet and ever changing innovation of technologies. 
5. Older people might have been exposed to several "scams" during their life time and might be a bit more cautious of new things.
6. Younger people might have a bit more time to experiment with new things.

I am only listing some of the factors that might influence certain age groups to react differently to exposure to Bitcoin marketing. What age group would you say, would be the ideal target market for Bitcoin marketing?
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