In terms of getting the word out - at least to create a more balanced conversation about MA - I do know enough about SEO to make some recommendations. The problem is, it takes time and effort to rank pages on Google p1 for core terms related to MA. Those terms are below, and i have included monthly search volumes in the US, CA and UK:
Target keyword | US | CA | UK |
martin armstrong | 14800 | 8100 | 2400 |
martin armstrong blog | 3600 | 1900 | 590 |
armstrong economics | 5400 | 2900 | 1000 |
armstrong economics blog | 1900 | 720 | 210 |
It would be difficult to rank for these only because they have
reasonably high search volume. We should also assume MA has a reputation management firm working for him, not least as he appears to love controlling the online conversation about him. Reputation management professionals know exactly how to bury negative links and it is interesting that search queries that are negative of MA sees multiple of his blog posts rank high on Google.
I wonder if he has been advised?...
Much lower volume terms are far easier to rank for and quickly. These include:
martin armstrong socrates
martin armstrong net worth
martin armstrong predictions
martin armstrong economics
martin armstrong cycles
martin armstrong investments
martin armstrong gold
martin armstrong bitcoin
armstrong economics bias
armstrong economics review
armstrong economics socrates
armstrong economics gold
armstrong economics computer models
The catch is these see very few searches each month, so impact is low.
This website (bitcointalk) COULD rank highly, were it not for the atrocious design from circa 2003 (sorry site owners). It is also not mobile optimised, so Google will penalise it in the rankings. Were this site HTML5 and built for mobile-first, it likely would be sitting at the top of the page for negative intent search queries for "martin armstrong", not least as there is a lot of content (almost 300 pages) and more posts/pages are added almost daily.
Recommendations to rank for even core terms would be:
Creating a website where the URL contains "martinarmstrong" e.g. martinarmstrongscam.comWhile that won't do much on Google, it has a bigger impact on Bing search. And that is relevant because it is likely MAs audience is older/tech Luddites. Those people are less likely to change their default browser. Thus a higher proportion of Bing searchers are older people. Bing algo weights exact match URLs higher than Google so that can help with ranking. Otherwise it is just more relevant to a human whether searching on Google or Bing.
Ensuring any website has new content (pages) added at least once dailyThis tells crawlers the site is "active" and algos also favour fresh content. With that, internal linking of previous articles and external links to other online resources are also solid quality signals when ranking pages organically.
Content creation on multiple propertiesThis means posting content to YouTube, all other major social media sites including Facebook and LinkedIn, Medium and other high quality publishing sites. Descriptions and other elements of this content should link to the MA website built to uncover his fabrications.
Backlinks on high quality publisher websitesThis would mean working with a major publishing site e.g. Forbes or similar, or even better a major news website, and publishing a critical article linking back to above mentioned website.
There is a lot more to it, but the point is: it does require effort.
A more fractured way of achieving this - though not inferior in getting the message out - would be to just post critical content on major sites that will naturally rank high and ensure you include links to content that evidences your claims, which is good for humans (they can then form their own conclusion) and for machines (they like links and it is a quality signal when ranking on Google/Bing).
In fact, this might even be a superior way of getting the word out, where search volumes even on core terms are small outside of the US and CA. Most of MA's 1.5 million monthly traffic navigate from boomarks or are otherwise Direct traffic. The rest come from referrals on publisher sites. That might present a much better opportunity to engage with more of MA's followers. So posting on:
- LinkedIn
- Creating SlideShare PDFs
- Medium.com articles
- Posting comments on message boards that feature MA content and link to content
- Posting comments on YouTube videos that feature MA content (there is a lot) and link to content
- Posting comments to Reddit forums, Quora and other sites, or even creating more threads on those sites
- Registering as many social accounts as possible under the name "Martin Armstrong" where you can then post links to content
- Writing a free PDF and publish it to Amazon.com for Kindle
This isn't about trashing MA, it is just about unearthing some quite clear fabrications and may even force him to address these issues.